Radio.Cloud to Use ARC for Affiliate Research

Radio.Cloud announced a new agreement with ARC Software, Inc., establishing ARC as its primary affiliate research and maintenance platform. ARC, developed by former Sun Broadcast Group CEO, Jason Bailey, is a cloud-based SaaS that allows producers, radio networks and affiliate sales groups to quickly research, analyze, digitally sign and communicate with each other, streamlining the affiliation and reporting process. It also includes access to over 75,000 contacts and fully integrated station FCC and Nielsen performance data.

Radio.Cloud account director, Andrew Scaglione, commented “Switching to ARC is a no brainer. Speaking from experience using both ARC and other systems in the past, it’s hands down the best CRM for the radio industry with reliable contact information and a seamless digital contract process. It’s going to play a key role in our future growth across the North American radio landscape.”

ARC Software’s, Jason Bailey added “2023 has been another incredible year for ARC as more and more companies turn to us to solve a whole host of problems. Having a tech leader like Radio.Cloud turn to ARC for relationship management is incredibly humbling. The whole team here is thrilled to welcome them to our growing family.”

Radio.Cloud is the first completely cloud-native automation platform in the industry. On top of station automation, its content networking and hyper-localization abilities along with innovative AI solutions are being used across Europe and the United States. The software future-proofs stations and reduces traditional hardware footprints.

ARC’s growing list of features include a digital contract builder with secure signature, a full CRM and research tools on over 25,000 AM, FM, HD and Translator stations in the United States and Canada. Radio.Cloud joins AURN, Compass Media Networks, AdLarge, Superadio, Entravision, Key Networks and many others who now rely on ARC for their affiliate research and affiliate automation.

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